Commu­ni­ca­tions campaign for ABTEI

Liquid Magnesium is the first dietary supplement that allows the direct intake of magnesium in liquid form and is available in drugs­tores. Such were the facts we needed to distill into a succinct message for a range of target groups.

The theme of ‘keep moving’ was subse­quently adopted in four spots; three of these appealed to their respective target groups, while the fourth aimed at all groups simul­ta­neously. The adver­ti­se­ments were played out on TV and in print media, while 3D posts continued to be placed on the ABTEI social media channels of Facebook and Instagram (paid media).