Cosmetics. Brand. Create. BIO VÉGANE SKINFOOD.

Superfood as a cosmetic concept. For discerning women who are waiting for an affordable, uncom­pro­mi­singly certified and effective product line. With a modern design and appealing commu­ni­cation. The statement from BCG (Baden-Baden Cosmetics Group) was short and to the point: “Let’s take the right step – be really brave! Let’s make a product that is organic and vegan, and is also called organic and vegan.” That was challenge and claim enough.

Step 1: We felt that the point where cosmetics and superfood converged was the skin: BIO VÉGANE SKINFOOD was born. A combi­nation that works both as brand and logo.

Step 2: design and packaging. Create high-end look and orien­tation. Both likeable and modern.

Step 3: Develop and implement commu­ni­cation measures. Online and offline, social media concepts and, of course, the launch campaign with Kathi Lambrecht & Maya Stepper. BIO VÉGANE SKINFOOD works. Retailers are delighted and direct listing with dm & the like speak both for the idea and its execution.

Creative Direction & Concept: Wolfgang Benz, Daniela Weber
Project Organi­sation: Kim Hetzel, Daniela Weber
Art Direction Packaging & Campaign: Paul Krauss, Felicitas Döring
Motion Design: Frank Fuhrmann
Photo­graphy: Stefanos Notopoulos
Video: Kamil Krzesniak
HMU: Christian Olivier Merz
Styling: Fidan Baran

Beautiful Brand Ambassadors: launch campaign with Kathie Lamprecht & Maya Stepper. Print, online and social media.