Stay relevant: The Rebranding of bruno banani

To stay bold and relevant, brands must dare to reinvent themselves—and that’s exactly the path we took for the bruno banani relaunch. The challenge? To position a brand known for being unapo­lo­ge­ti­cally different and provo­cative in a way that feels contem­porary yet stays true to its roots. Our strategy: lean into the brand’s iconic DNA and double down on its provo­cative storytelling. 

With “Fools vs Rebels,” we crafted a narrative that speaks directly to the community – people who don’t just go with the flow but inten­tio­nally stand out. Not in an over-the-top way, but naturally, authen­ti­cally, and with effortless confidence. 

The campaign came to life through a vibrant mix of touch­points, from social media to out-of-home activa­tions. It’s a new benchmark for showcasing a brand with such a bold, colorful, and unapo­lo­ge­ti­cally provo­cative spirit in a way that feels fresh and relevant. 

Striking visuals are at the heart of the campaign, capturing bruno banani’s fearless, daring attitude. These bold images made their way across every channel, ensuring the message was loud and clear: this brand isn’t for everybody – and that’s exactly the point. 

Head of Campa Nova: Daniela Weber
Creative Direction: Simone Breckner
Art Direction: Isabella Witzany-Wokalek
Project Management: Annika Liebstückel
Social Media Management: Analisa Sattler
Concept: Christina Bedürftig
Fotografin: Sina Östlund
DoP: Teun Sand
Production: Farolito