Brand relaunch for DER BÄCKER RUETZ
In Austria, The Bäcker Ruetz is not only renowned for taste: the bakery runs over 50 branches nationwide which are also world-famous for their interior design. With this in mind, the company’s main priority was to overhaul its online presence, taking account of the image this projects. It was a challenge we were happy to accept.
Offering customers the best possible taste is the mantra of a family of bakers now in its fifth generation. We set out to translate this into a lively and modern message. In the interests of long-term branding, we produced a striking diamond pattern in the company colours that was carried over into the Flavour Guarantee: a case of tradition meeting modernity. We also devised a communication strategy to impart the company’s defining values for the long term through narrative and visuals. We continue to support Der Bäcker Ruetz in all communication issues through innovative measures.
Ruetz is a contemporary yet traditional brand that customers trust. We are constantly working on innovative products, shop concepts and services. The new corporate design developed in partnership with Werbewelt underlined the fact that even with our deep roots, we are ready to face the future.
