How to build a content engine for the DTM.
A motor sport season is like a circus tour. Organisation, racing, cities, countries, people … countless stories. ITR GmbH (which runs the DTM) wanted to finally put an integrated content strategy for the media presentation of the international motor sport series in place. Finally use the many stories to develop professional content. Non-stop from pre-season to finals. Challenge accepted!
Warm Up: BE PREPARED – season preparation of the drivers in short teaser clips – the calm before the storm. Ready, steady, go! We get started with the website’s new look & feel. We pick up speed with new content strategy and planning and the pace picks up with new formats. From newsletter to social media. Pit stop: we orchestrate all external agencies involved, on all channels.
Final round: for a thrilling final, we join forces with fans and drivers to create the new winner’s cup, from design to presentation.
