COLORIZED – An inspirational shoot for HAKRO
Working clothes are not generally known for their range of colour and design. Corporate fashions from HAKRO are the distinctive exception, consolidating their position on target markets as the individuality of the HAKRO brand is inspirationally strengthened. Achieving this called for a correspondingly unconventional stage.
We found exactly that in the capital. A grey, authentically urban slice of Berlin provided the perfect setting for confident presentation of the brand off the beaten path of B2B photo shoots and conventional models. HAKRO teamwear was the centrepiece, showcased at specific locations with outstanding colour and choreography by photographer Axl Jansen, who brought all his skill and experience to bear. As Berlin was colorized, the contrasts for HAKRO were perfect.
Creative Direction: Wolfgang Benz
Photo & Video Direction: Axl Jansen
Styling: Julia Quante
Project Organisation: Daniela Weber
