![Dunkler gefliester Raum mit rundem Spiegel an der Wand](https://www.mdct.ag/wp-content/uploads/2022/01/Titelbild_Quer_1.jpg)
![Dunkler gefliester Raum mit rundem Spiegel an der Wand](https://www.mdct.ag/wp-content/uploads/2022/01/Titebild_hoch_1.jpg)
HAKRO Showroom – Functional branding in 3D
HAKRO represents High Performance Corporate Teamwear. Fitting the brand image, the company campus lacked a place that embodied this in 3D. A showroom that shows the product highlights at a glance and offers room for more. A place where teams gather, for meetings and more.
We stage the brand in a room. Creatively and conceptually, we open up the way to make HAKRO visible. It focusses on modern functionality and reflects the brand at its core. SEEBALD. Studio for Architecture & Design provides the architectural expertise and perfectly implements our concept and specifications:
![Großer offener Raum mit Tischen und Sitzmöglichkeiten. Zwischen drin Metallgestelle mit Pflanzendekoration](https://www.mdct.ag/wp-content/uploads/2022/01/Sliderbild_6.jpg)
An open space that remains extremely flexible in its layout thanks to a movable 3D grid. Furnished in warm and organic colours and materials. Enlivened by a colourful world of plants. With individual lounges for business and casual meetings, for short breaks and long company parties.
From the presentation of goods to after-work drinks, the area offers countless possibilities. Additionally divisible by a variable curtain system, all in white, the colourful model world of HAKRO gets its own canvas.
Creative direction and project organization: WERBEWELT
Planning and realization: SEEBALD. Studio for Architecture & Design
Photography: David Franck Photography
![Zimmer mit vielen Sitzmöglichkeiten. Zwischen drin stehen Metallgestelle mit Pflanzendekoration](https://www.mdct.ag/wp-content/uploads/2022/01/Doppelmodulbild_3.jpg)
![Tresen mit Barstühlen davor. Im Hintergrund ein Regal mit Getränken und einem großen Spiegel](https://www.mdct.ag/wp-content/uploads/2022/01/Doppelmodulbild_6.jpg)
![Raum mit Kleiderstangen an denen Kleidung hängt](https://www.mdct.ag/wp-content/uploads/2022/01/Doppelmodulbild_8.jpg)
![Raum mit Kleiderstangen und Regalen auf denen Kleidung ausgestellt wird](https://www.mdct.ag/wp-content/uploads/2022/01/Doppelmodulbild_7.jpg)
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600 sqm
Area
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257
Square grid modules
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320 metres
White curtains
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1600
Plants
![Zwei Personen spielen Tischtennis auf einer Tischtennisplatte mit Vorhängen drum herum](https://www.mdct.ag/wp-content/uploads/2022/01/Einzelmodulbild_3-scaled.jpg)
Our showroom works from the inside out. It transports our attitude and values in a very special atmosphere. The result is impressive and I personally think this showroom is simply breathtaking.