EUnited X‑mas – A Christmas campaign for LUISA CERANO
The Christmas campaign for premium fashion label LUISA CERANO is a firm feature of the customer portfolio. The brand mission is to ‘… inspire confident, self-assured women with individual style right around the world’ by lending elegant outfits for a Christmas theme, and by ensuring contemporary presentation year on year.
This year, our campaign bore the general motto EUnited XMAS: after all, Christmas brings people together, around festive dinner tables on the small scale and across international borders on the big scale. Customers across the EU are now invited to shop at the expanded brand store – and shine through the festive season in Luisa Cerano outfits. To spread the joyous message, the videospot will be backed up with two landing pages and a competition. EUnion works!
