Campaign tour for METHOD

Method offers stylish and sustainable cosmetics for home cleaning. Our task was to bring this message to the mass market and position the brand in the lifestyle segment. 

That meant selling from door to door, convincing editorial teams and influencers to take a clean approach – and we did this with a sparkling kick-off followed by a personal campaign tour of publishers. Our approach was to frame the colourful hand soaps and spray cleansers as lifestyle access­ories with a beauty angle. After all, we should keep our homes as clean as we keep ourselves.