Digital brand identity for ROLF BENZ.

In Germany, design is a tradition. Quality is also a tradition in Germany. Made in Germany combines the two – and so does Rolf Benz. The company envisaged a website conveying just those qualities – something timel­essly modern, with an upmarket design, realised to the highest quality standards.

Working with Rolf Benz, we pointed the way by producing a digital icon for the tradition-conscious brand. The result was a stage that gives Rolf Benz products the scope to impress. The pared-down design, which works ideally with all devices – including small smart­phone screens – exudes a luxurious feel. The functional design embraces all technical possi­bi­lities, intel­li­gently adapting to user habits. The focus of the website is firmly on the high quality products of Rolf Benz, framed by brand content and inspi­ra­tions. For the visitor, highlighted sofas can be viewed in detail on the home page itself. The sofa overview enables visitors to explore and compare all models according to preferred type – standard, recamier or corner sofa. Visitors can intui­tively browse more than 300 fabric and leather covers before choosing which to test out in store. Nearby dealers with those parti­cular products in their range are suggested on the product page.