STEINEL Light + Building fair 2017
STEINEL leads the world market in sensor lights, sensors and heat tools. Since 2011, WERBEWELT has supported STEINEL in all tasks in its capacity as a lead agency. One especially tricky task involved planning a B2B trade fair appearance in such a way as to present a large number of exhibits and some complex themes to a high volume of visitors in a memorably modern way.
Our answer was to build a Tetris display with cubes measuring 50 by 100 centimetres. The flexibility of the concept demonstrated at Light + Building 2017 has also been utilised at tool fairs, regional trade events and the in-house Academy, all of which deployed the system. The stand measured 500 square metres. Concept, architecture and planning: WERBEWELT AG, implementation: MAC Messe- und Ausstellungscenter Service GmbH
